What is Image SEO?

Image SEO comprises the activities used for getting images ranked high in search engines’ organic listings.

Just like with pages, search engines try to make sense of images. To make your images rank high, you should do whatever you can to help them with the “making sense” part. In this article, we’ll explain how you do this.

Why should you care about Image SEO?

There are two reasons to care about Image SEO:

  1. Images can be a huge driver of quality organic traffic. Especially now that Google has removed the “View image” option(opens in a new tab), users are much more likely to go to your page.
  2. When you do Image SEO, you automatically optimize for screen readers, thereby helping visually impaired people use and understand your website better too.

We bet now you’re asking yourself: “Will image SEO be a huge traffic driver for me as well?”

Whether that’s the case depends on your business. For us, it actually only accounts for a fraction of our traffic. Usually, people looking to resolve their SEO questions aren’t looking for images. Search engines know this, so they mostly return regular pages in their results.

As a rule of thumb: if images frequently come up as results for queries you’re trying to rank for, Image SEO is important to you. So if you’re running an eCommerce site, a celebrity news site, or for instance a stock photo website, Image SEO is hugely important.